WinklixIT Solution Simplified

Business Units
A B2B services company used ActiveCampaign for marketing automation and Salesforce as its CRM.
The two systems were not connected, so sales lacked marketing context and marketing could not see sales outcomes:
The client chose Winklix as its Salesforce partner to design and deliver a better way of working.
Winklix delivered a Salesforce solution tailored to the b2b services company's processes and goals.
Data mapping and sync rules were defined for leads, contacts and activities.
Leads, contacts and engagement data sync automatically between the systems.
Marketing-qualified leads are routed to sales with full engagement history.
Campaign influence on pipeline and revenue is reported in Salesforce.

The engagement delivered clear, practical results for the client:
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