{"id":845,"date":"2018-05-30T04:43:21","date_gmt":"2018-05-30T04:43:21","guid":{"rendered":"https:\/\/www.winklix.com\/blog\/?p=845"},"modified":"2018-05-30T04:43:21","modified_gmt":"2018-05-30T04:43:21","slug":"erp-vs-crm-software","status":"publish","type":"post","link":"https:\/\/www.winklix.com\/blog\/erp-vs-crm-software\/","title":{"rendered":"ERP VS CRM Software"},"content":{"rendered":"

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Enterprise Resource Planning. (ERP)<\/a> and Customer Relationship Management (CRM)<\/a>\u00a0are business driven software that helps in increasing business efficiency and reducing cost for an organisation . Using CRM and ERP helps to effectively manage customer interaction .<\/p>\n

ERP may help you to effectively measure sales and marketing department performance but will fail to measure the performance of customer which is often measured by a CRM software . Let’s discuss some merits and uses .<\/p>\n

CRM<\/h3>\n
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CRM is a software helps to manage company’s customer interaction in organised manner . CRM compromises of all the features like sales and support , customer interaction and engagement , prospectus and business partner .<\/p>\n<\/div>\n

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Traditionally CRM was the software used by only sales department to maintain client and prospectus . But when it comes to reality CRM is used by different department for multiple purposes . \u00a0For instance a CRM can be used by sales department to take regular follow ups , sales projection can also be predicted by CRM , and at the same time support and complain department may use CRM to raise a support ticket and assign the executive for solving the complain \/ support to customer . Modern CRM also has marketing automation system thus enabling marketing department to send mass email to all customer at once regarding any kind of promotion or offers thereof .<\/p>\n<\/div>\n

When is specially comes to the used of the CRM , there is no limit of its usability . It is just like sea which has no end point .<\/p>\n

ERP<\/h3>\n

While at the coins one side CRM focuses on front side office management , ERP system on the other side focuses on business at large . ERP facilitates sharing of information with the rest of the company , thereby facilitating improvement of overall efficiency . ERP has been customised for each of the industry individually as per their demands and supply like manufacturing , product or finance department ERP system automates many of the organisation process thus enabling company to make better strategic decision .<\/p>\n

In other words , ERP is back office application as it is no way related to customer management .<\/p>\n

CRM And ERP<\/h3>\n
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Look why the title of this section is not ” CRM or ERP ” . \u00a0Both software servers completely different task which is yet a very important task of the organisation . CRM helps in building a deeper relationship with the livelihood of any business organisation ” Customer” thereby making a profitable enterprise , whereas on the other hand ERP allows internal management of the organisation as it may encounter from time to time .<\/p>\n<\/div>\n

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Having both solution for business namely ERP and CRM software solution is always proven beneficial for any company thus increasing profit , saving time and increasing staff efficiency .<\/p>\n<\/div>\n

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Usually a growing business organisation will first adopt a CRM solution to establish a stronger customer relationship and several support department . In small business organisation there is a small room and teams are just a few feet away , then obviously there is no need of using the ERP system .<\/p>\n<\/div>\n

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Thereby a CRM system will help in marketing automation together with maintaining healthy relationship with clients by sales force automation<\/a>\u00a0, thereby creating new business opportunities thus helping business grow to the point when ERP system becomes the necessity of the organisation .<\/p>\n<\/div>\n

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Integrating ERP And CRM<\/h3>\n
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Once your business system has stepped into ERP system together with CRM its time to start thinking about the integration process of CRM and ERP .<\/p>\n<\/div>\n

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Lack of integration gap may increase the information gap within the company . For instance a manufacturer might keep the stock record on the ERP system which may later be crossed checked by sales department before processing any of the orders , thereby confirming stock availability and also automating the task of stock update , which may result in some error in case of manual entry . On the same time a sales representative may check the customer credit history and can give them stock as per the existing credit history only .<\/p>\n<\/div>\n

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So before purchasing or handing over your software development requirement , business organisation should evaluate their specific needs and requirement to the software development company. Here at Winklix<\/a> , every business organisation must adopt a basic CRM for their organisation , but if later on their working are getting complex day by day , then they may move to ERP system integration .<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Enterprise Resource Planning. (ERP) and Customer Relationship Management (CRM)\u00a0are business driven software that helps in increasing business efficiency and reducing cost for an organisation . Using CRM and ERP helps to effectively manage customer interaction . ERP may help you to effectively measure sales and marketing department performance but will fail to measure the performance … <\/p>\n

Continue reading “ERP VS CRM Software”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[217,308,234],"tags":[226,229,236,276,304],"class_list":["post-845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-software-development","category-erp","category-erp-software-development","tag-crm-software-development-company","tag-crm-software-development-company-in-india","tag-erp-software-development-company","tag-erp-software-development-company-in-india","tag-salesforce-consultant-in-new-york"],"yoast_head":"\nERP VS CRM Software - The Winklix Insights Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.winklix.com\/blog\/erp-vs-crm-software\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ERP VS CRM Software - The Winklix Insights Hub\" \/>\n<meta property=\"og:description\" content=\"Enterprise Resource Planning. 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