{"id":264,"date":"2017-10-31T04:32:40","date_gmt":"2017-10-31T04:32:40","guid":{"rendered":"http:\/\/winklix.com\/blog\/?p=264"},"modified":"2017-10-31T04:32:40","modified_gmt":"2017-10-31T04:32:40","slug":"user-mute-push-notification","status":"publish","type":"post","link":"https:\/\/www.winklix.com\/blog\/user-mute-push-notification\/","title":{"rendered":"Why User Mute Push Notification"},"content":{"rendered":"

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Notification – and specially push notification makes s curious to make open the app , as soon as we see the beacon of red signal pending notification in our phones . But companies like twitter is approaching different kind of approach wherein they are promoting direct engagement of people with other people thus making more personalise environment , and thus users are pushing back from push notification . Trend of muting activity updates , notification , tweets about important topics are pushing back web movement .<\/p>\n

From Inbox Zero To Today<\/h3>\n
I still remember , gone are those old days when we use to visit internet cafe to check my hotmail account , outside of cafes we don’t have any idea about whether we got any new emails or not . Even after logging into our account , the only way of indicating new mails arrival is bolded subject line in email box . But in todays world , when we download gmail app , along with default iOS app , we receive double push notification on phone . Now the count of unread emails are almost none , even if they are junk or spam , i click on them to get than number off on my screen .<\/div>\n
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Show Me Less Of This<\/h3>\n
Many of us has left our email id’s to departmental stores and social networking sites , to spam out inboxes. Even after google giving sorted mail boxes \u00a0( Primary , Social , Promotion ) , we left ourself desensitised to mess .<\/div>\n
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The idea of introduction behind social media is is to give you more curated experience , where you can only see the post or can be contacted by person who are friends in your dashboard . But social media got noisier and noisier , and the problem has increased . The only way to silence someone was to unfollow them , but that was something like antisocial .<\/div>\n
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Pivoting To Videos , Muting Said Videos<\/h3>\n
2017 was all about video<\/b> . Many new media companies and editorial staff started offering video with sounds and motion everywhere onto their sites .But video was creating frustration for user , as they are getting autoplayed with sound . But after than , when complete evolution of video was taking place , Facebook was the first to introduce autoplay of videos with mute button , and the rest other companies follows . In August , Google Chrome added its own mute button for video ads .<\/div>\n
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This surely depicts many of the muting features has rolled out in the market , with the feature to mute or disable feature .<\/div>\n
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What Really Do User Wants ?<\/h3>\n
Day to day , apps are offering me ability to see more . I can now see , when other person has seen my message , and can even customise the setting accordingly . On Twitter , Instagram and Facebook , we can even see what is trending topic and other are liking on social media , even though we don’t have anything to do with that .Facebook has added a green symbol for the persons who are online .<\/div>\n
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So what user want is customise experience which will not create irritation in their daily working condition , and thus they want to mute the unusual notification . So in case you are planning to upgrade your app , considering these features and upgrading accordingly will definitely add on to your business .<\/div>\n

\nHow Can You Make Experience Less Intrusive For User<\/h3>\n
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